The working group was successfully at the World Media Economics and Management Conference WMEMC in Cape Town, South Africa.
Together with Denise Voci from Klagenfurt, M. Bjørn von Rimscha presented results from the just finished project Cross Border Media Communication in two sessions. Furthermore our Master student Melanie Fröhlich was able to present the results from her thesis on influencer marketing .
During the conference a new leadership team for the WMEMC was elected. New chair is Gregory F. Lowe, co-chair is Sylvia Chan-Olmstedt. M. Bjørn von Rimscha was elected to be secretary.