Currently there are two projects at Media Business Division which are third-party funded :
The management and economics of cross-border media communication. A study of the transnational relations between market structures and media management.
The project is supported by DFG, SNF and FWF and realized in cooperation with Prof. Dr. Klaus-Dieter Altmeppen (Catholic University of Eichstätt-Ingolstadt) and Prof. DDr. Matthias Karmasin (Austrian Academy of Sciences).
For further information please visit the project's website
Brand-oriented success factors for a transmedia model of media success
The project is supported by SNF and realized in cooperation with Prof. Dr. Gabriele Siegert (University of Zurich).
For further information please visit the Research Database of the University of Zurich