Gianna Ehrlich

Homepage_Gianna Ehrlich skaliertPhone 0 61 31 / 39-2 64 97

Consultation hour during the semester break after previous agreement via e-mail

Room 04-228
Jakob-Welder-Weg 12
55128 Mainz

Curriculum Vitae

since 10/2015Research associate and PhD candidate at the Media Business Division, Department of Communication at the Johannes Gutenberg University of Mainz
PhD thesis on "Media Brand Equity – Conceptualisation, Antecedents and Effect of the Consumer-Based Brand Equity of Media Brands".
10/2012 – 10/2015Master of Arts in Media Management,
Johannes Gutenberg University Mainz
Studio71 GmbH, Berlin: internship in sales and artist management
Projektentwicklungsgesellschaft des Landes Rheinland-Pfalz (Project Development Company of the State of Rhineland-Palatinate): student assistant in project management
10/2009 – 03/2013Bachelor of Arts in Communication Studies and Art History,
Johannes Gutenberg University Mainz
Zweites Deutsches Fernsehen, main editorial show/“Wetten, dass..?“, Mainz: main editorial internship
Bartenbach AG, Mainz: project management internship


Ehrlich, G. L. & von Rimscha, M. B. (2020). German Entertainment Media Industry. Characteristics and market  break down. In: Sigismondi, P. (Ed.). World Entertainment Media. Routledge.

von Rimscha, M. B. & Ehrlich, G. L. (2016). Film und Kino im Zeichen der Medienkonvergenz. In: Krone, J. & Pellegrini, T. (Ed.). Handbuch Medienökonomie. Springer VS, Wiesbaden.



Ehrlich, G. L. (2019). Capturing media brand equity – shortcomings and Qualitative Comparative Analysis as a potential solution. Annual Conference of the European Media Management Associaton (emma), June 2019, Limassol, Cyprus.

Wessel, L. J. & Ehrlich, G. L. (2017). Rising Star or Risky Business? Effects of Native In-Feed Ads on Brand Equity, Persuasion Knowledge and Media Credibility. 67. Annual Conference of the International Communication Association (ICA), May 2017, San Diego, USA.

Ehrlich, G. L. & Wessel, L. J. (2017). The Influence of Native Advertising on Customer-Based Brand Equity of Media Outlets and Advertising Companies. Annual Conference of the European Media Management Associaton (emma), May 2017, Ghent, Belgium.

Ehrlich, G. L. (2016). Success Factors of Branded Entertainment on YouTube: An Empirical Analysis. World Media Economics and Management Conference, May 2016, New York City, USA.



Early Career Researcher emma Annual Conference Grant 2017



European Media Management Association

Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft

Fachgruppe Medienökonomie of the DGPuK



Speaker of MedienökonomieJR (Media Economics Jr.), network for early career researchers



Advanced Statistics and Data Analysis (Winter Semester 2015/16, 2016/17, 2017/18, 2018/19)

Data Presentation (Winter Semester 2015/16)

Media Production (Winter Semester 2016/17, 2017/18, 2018/19)

Case Studies (Summer Semester 2016, 2017, 2018, 2019)

Current Research in Media Economics (Summer Semester 2016, 2017, 2018)

Media Business Operations I (Summer Semester 2019)


Current Courses


SoSe 2022