Publications
Ehrlich, G. L. (2023). Der konsumentenbasierte Markenwert von Nachrichtenmedien: Muster der Genese und Wirkung von starken Medienmarken. Springer Fachmedien Wiesbaden; Imprint Springer VS. https://doi.org/10.1007/978-3-658-41255-5
von Rimscha, M. B. & Ehrlich, G. L. (2022). Film and cinema in the context of convergence In: Krone, J. & Pellegrini, T. (eds.). Handbook of Media and Communication Economics. Springer VS, Wiesbaden.
Ehrlich, G. L. & von Rimscha, M. B. (2020). German Entertainment Media Industry. Characteristics and market break down. In: Sigismondi, P. (Hrsg.). World Entertainment Media. Routledge.
von Rimscha, M. B. & Ehrlich, G. L. (2016). Film und Kino im Zeichen der Medienkonvergenz. In: Krone, J. & Pellegrini, T. (eds.). Handbuch Medienökonomie. Springer VS, Wiesbaden.
Presentations
Ehrlich, G. L. (2021). Identifying the Components of the Consumer-Based Brand Equity of Different Media Outlets. World Media Economics and Management Conference, Mai 2021, Rome, Italy (digital conference).
Ehrlich, G. L. (2019). Capturing media brand equity – shortcomings and Qualitative Comparative Analysis as a potential solution. Annual Conference of the European Media Management Associaton (emma), June 2019, Limassol, Cyprus.
Wessel, L. J. & Ehrlich, G. L. (2017). Rising Star or Risky Business? Effects of Native In-Feed Ads on Brand Equity, Persuasion Knowledge and Media Credibility. 67. Annual Conference of the International Communication Association (ICA), May 2017, San Diego, USA.
Ehrlich, G. L. & Wessel, L. J. (2017). The Influence of Native Advertising on Customer-Based Brand Equity of Media Outlets and Advertising Companies. Annual Conference of the European Media Management Associaton (emma), May 2017, Ghent, Belgium.
Ehrlich, G. L. (2016). Success Factors of Branded Entertainment on YouTube: An Empirical Analysis. World Media Economics and Management Conference, May 2016, New York City, USA.
Grants
Early Career Researcher emma Annual Conference Grant 2017
Memberships
emma
European Media Management Association
DGPuK
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft
Fachgruppe Medienökonomie of the DGPuK
Courses
Advanced Statistics and Data Analysis (Winter Semester 2015/16, 2016/17, 2017/18, 2018/19)
Data Presentation (Winter Semester 2015/16)
Media Production (Winter Semester 2016/17, 2017/18, 2018/19)
Case Studies (Summer Semester 2016, 2017, 2018, 2019)
Current Research in Media Economics (Summer Semester 2016, 2017, 2018)
Media Business Operations I (Summer Semester 2019)
Current Courses
Seminar
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MM Seminar: Medienwirtschaftliche Empirie / Praxis I
Instructor: Dr. Gianna Luisa Ehrlich; Robin Riemann M.A.
Exercise
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MM Übung: Case Studies
Instructor: Dr. Gianna Luisa Ehrlich -
MM Übung: Medienbetriebslehre I
Instructor: Dr. Gianna Luisa Ehrlich
Course
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MM Kolloquium zur Vorbereitung der Masterarbeit
Instructor: Dr. Gianna Luisa Ehrlich; Prof. Dr. Björn von Rimscha
SoSe 2023