 | Phone 0 61 31 / 39-2 64 97 E-mail: gianna.ehrlich@uni-mainz.de Consultation hour during the semester break after previous agreement via e-mail Georg-Forster-Building Room 04-228 Jakob-Welder-Weg 12 55128 Mainz |
Curriculum Vitae | |
| since 10/2015 | Research associate and PhD candidate at the Media Business Division, Department of Communication at the Johannes Gutenberg University of Mainz |
| PhD thesis on "Media Brand Equity – Conceptualisation, Antecedents and Effect of the Consumer-Based Brand Equity of Media Brands". | |
| 10/2012 – 10/2015 | Master of Arts in Media Management, Johannes Gutenberg University Mainz |
| Studio71 GmbH, Berlin: internship in sales and artist management Projektentwicklungsgesellschaft des Landes Rheinland-Pfalz (Project Development Company of the State of Rhineland-Palatinate): student assistant in project management |
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| 10/2009 – 03/2013 | Bachelor of Arts in Communication Studies and Art History, Johannes Gutenberg University Mainz |
| Zweites Deutsches Fernsehen, main editorial show/“Wetten, dass..?“, Mainz: main editorial internship Bartenbach AG, Mainz: project management internship |
Publications
Ehrlich, G. L. & von Rimscha, M. B. (2020). German Entertainment Media Industry. Characteristics and market break down. In: Sigismondi, P. (Ed.). World Entertainment Media. Routledge.
von Rimscha, M. B. & Ehrlich, G. L. (2016). Film und Kino im Zeichen der Medienkonvergenz. In: Krone, J. & Pellegrini, T. (Ed.). Handbuch Medienökonomie. Springer VS, Wiesbaden.
Presentations
Ehrlich, G. L. (2019). Capturing media brand equity – shortcomings and Qualitative Comparative Analysis as a potential solution. Annual Conference of the European Media Management Associaton (emma), June 2019, Limassol, Cyprus.
Wessel, L. J. & Ehrlich, G. L. (2017). Rising Star or Risky Business? Effects of Native In-Feed Ads on Brand Equity, Persuasion Knowledge and Media Credibility. 67. Annual Conference of the International Communication Association (ICA), May 2017, San Diego, USA.
Ehrlich, G. L. & Wessel, L. J. (2017). The Influence of Native Advertising on Customer-Based Brand Equity of Media Outlets and Advertising Companies. Annual Conference of the European Media Management Associaton (emma), May 2017, Ghent, Belgium.
Ehrlich, G. L. (2016). Success Factors of Branded Entertainment on YouTube: An Empirical Analysis. World Media Economics and Management Conference, May 2016, New York City, USA.
Grants
Early Career Researcher emma Annual Conference Grant 2017
Memberships
emma
European Media Management Association
DGPuK
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft
Fachgruppe Medienökonomie of the DGPuK
Engagement
Speaker of MedienökonomieJR (Media Economics Jr.), network for early career researchers
Courses
Advanced Statistics and Data Analysis (Winter Semester 2015/16, 2016/17, 2017/18, 2018/19)
Data Presentation (Winter Semester 2015/16)
Media Production (Winter Semester 2016/17, 2017/18, 2018/19)
Case Studies (Summer Semester 2016, 2017, 2018, 2019)
Current Research in Media Economics (Summer Semester 2016, 2017, 2018)
Media Business Operations I (Summer Semester 2019)
Current Courses
Exercise
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MM Übung: Case Studies
Instructor: Gianna Luisa Ehrlich
SoSe 2022