Media Business Division presenting at emma 2019 in Limassol

The Department of Media Management presented its current Research at this year's annual conference of the European Media Management Association in Limassol (Cyprus) from June 5-7, 2019. Johanna E. Möller, M. Bjørn von Rimscha and Robin Riemann presented a case study on recursivity in the cross-border strategies of media companies: "Recursive effects of transnational expansion - A case study of tamedia's foreign ventures". Gianna Ehrlich presented the results of a comprehensive literature analysis on media brand equity as well as a conceptual and methodological approach to address current research questions in this area: "Capturing media brand equity - shortcomings and Qualitative Comparative Analysis as a potential solution".

This year, students of Media Management (Master's Programme), more precisely from the seminar "Media Economic Empiricism and Practice", were also successfully represented with two lectures. M. Bjørn von Rimscha, Mala Schäfer, Isabel Machel, Carina Roeser, Christopher Schmitt, Isabell Wasmuth and Andreas Goebbel presented the lecture: "Beyond strategy: Drivers of transnationalization - A case study of two German magazines". The second talk "A topic where cultural Discount does not matter? Globally homogeneous content in Fashion magazines" was Held by M. Bjørn von Rimscha, Aryana Kafash Gohari, Jessica Loos, Viktoria Buchmann, Gia Hoai Nam Le, Luisa Gemmer, Yanneck Schleese, Anna Bolay, Victoria Walter, Jana Fäth, Lisa Grimm and Svenja Brauer. Congratulations to all authors on the successful presentation of their work!
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