Media management students awarded with Goldmedia Certificate

Tobias Simon and Pascal Schneiders, graduated M.A. students of communication with a focus on media management, were distinguished with certificates in the context of the 2019 Goldmedia Award for innovative master theses in media management.
In his work, titled 'Motivation of e-sports audiences: concept of the e-sports audience motivations scale' Tobias Simon realized an extant literature evaluation of sports consumption measures. Based on this, he developed a standardized Research instrument and applied it via an online survey. Simon's thesis offers more than detailed and precise scholarly work and argumentation. In a clear and comprehensive manner it shows that and how digital media technologies open up new topics for media business research in particular and communication and media studies in general.
Pascal Schneiders' work is entitled 'I remember the message, I guess, but I lack the source. Opportunities and risks of branding on third-party platforms for news organizations'. This work examines the extent to which recognition and images of media brands are influenced by the distribution of news content via Facebook. This shows that from a media brand perspective there is little to be said against leveraging distribution via Facebook.

The whole media management team warmly congratulates Tobias Simon and Pascal Schneiders!