Three media business submissions to the World Media Economics and Management Conference 2018 in Cape Town (South Africa) have been accepted.
Gianna Ehrlich will present a literature review, titled
- Conceptualization, antecedents and effects of the customer-based brand equity of media outlets
Johanna Möller and M. Bjørn von Rimscha, together with their colleagues Denise Voci, Pamela Nölleke-Przybylski, Klaus-Dieter Altmeppen and Matthias Karmasin from the cross-border media communication" (CBMC) research project will present the following two papers:
- How different market conditions frame international strategies of media companies
- Media company engagement abroad. A typology of motivation for and types of cross-border activities