Allgemein

Three media business submissions to the World Media Economics and Management Conference 2018 in Cape Town (South Africa) have been accepted.

Gianna Ehrlich will present a literature review, titled

• Conceptualization, antecedents and effects of the customer-based brand equity of media outlets

Johanna Möller and M. Bjørn von Rimscha, together with their colleagues Denise Voci, Pamela Nölleke-Przybylski, Klaus-Dieter Altmeppen and Matthias Karmasin from the cross-border media communication" (CBMC) research project will present the following two papers:

• How different market conditions frame international strategies of media companies
• Media company engagement abroad. A typology of motivation for and types of cross-border activities

 

 

Johanna Möller and Bjørn von Rimscha have published a piece on content-oriented media companies as agents of decentralization and centralization in the global informational ecosystem. The study draws on data from the "Cross-Border Media Communication" ´research project. It was published in the open-access journal "Media and Communication" as part of the special issue "Acting on Media: Influencing, Shaping and (Re)Configuring the Fabric of Everyday Life". Academic editors are Dr. Sigrid Kannengießer and Dr. Sebastian Kubitschko. We are grateful for the financial support by the Johannes Gutenberg-University Mainz Open-Access Fonds.

Möller, Johanna und M. Bjørn von Rimscha (2017): (De)Centralization of the global informational ecosystem. Media and Communication 5(3), 37-48.

 

Our new edited book is has just been released as open access on the De Gruyter Website:

Commercial Communication in the Digital Age - Information or Disinformation?

edited by Gabriele Siegert, M. Bjørn von Rimscha and Stephanie Grubenmann.

We gathered 13 chapters by colleagues from all over Europe that reflect on

• Information and desinformation about advertising
• Information and desinformation through advertising
• Information have about the users
• And how the users are included in the creation of advertising

A big thank you to all our contributors and also to Pascal Schneiders who has helped in the production.

Enjoy reading - and, as always: commets wellcome!

During the recent conference of the European Media Management Association (emma) Prof Dr. Heinz-Werner Nienstedt - until Chair of Media Management at the department of Communication - received the "emma award of exellence" for his lifetime achievements.

In her laudatio Ulrike Rohn, emma president, emphasized his merits as a wanderer between world who successfully integrated and academia and industry.

Congratulations! Well deserved!

M. Bjørn von Rimscha is the new Associate Editor of the Journal of Media Business Studies (JOMBS). He will work together with Mart Ots, Ulrike Rohn und Patrik Wikström in editing the journal while also representing the emma (European Media Management Association) memebership .

JOMBS is a peer-referred journal published four times a year. It is devoted to research on business aspects of media including strategic, organizational, financial, marketing, and entrepreneurial issues and practices. Its purpose is to convey research that develops, tests, and applies theories and business analysis approaches to managerial and economic aspects of media enterprises and the issues confronted by media businesses.

The journal has a particular focus on contemporary issues faced by media firms. The editors are interested in topics including strategic problems of media in mature industries, growth strategies and management for emergent media operations, company renewal and rejuvenation processes, effectiveness of different types of corporate governance in media, best practices in organizational structures and operations of media firms, leadership in media enterprises, and issues of small- and mid-sized media and family-owned media businesses.

For online submissions please use the Editorial Manager.