Dr. Gianna Luisa Ehrlich

Foto Dr. Gianna EhrlichPhone 0 61 31 / 39-2 64 97
E-mail: gianna.ehrlich@uni-mainz.de

Office hours: by prior arrangement by e-mail

Vacation: 12.02.–16.02.2024

Georg-Forster-Building
Room 04-235
Jakob-Welder-Weg 12
55128 Mainz

Curriculum Vitae
since 10/2015Research associate at the Media Business Division, Department of Communication at the Johannes Gutenberg University of Mainz
10/2015 – 09/2022Doctoral thesis on "The Consumer-Based Brand Equity of News Media - Patterns of Genesis and Impact of Strong Media Brands" (German in the original: "Der konsumentenbasierte Markenwert von Nachrichtenmedien – Muster der Genese und Wirkung von starken Medienmarken")
10/2012 – 10/2015Master of Arts in Media Management,
Johannes Gutenberg University Mainz
Studio71 GmbH, Berlin: internship in sales and artist management
Projektentwicklungsgesellschaft des Landes Rheinland-Pfalz (Project Development Company of the State of Rhineland-Palatinate): student assistant in project management
10/2009 – 03/2013Bachelor of Arts in Communication Studies and Art History,
Johannes Gutenberg University Mainz
Zweites Deutsches Fernsehen, main editorial show/“Wetten, dass..?“, Mainz: main editorial internship
Bartenbach AG, Mainz: project management internship

Publications

Ehrlich, G. L. (2023). Der konsumentenbasierte Markenwert von Nachrichtenmedien: Muster der Genese und Wirkung von starken Medienmarken. Springer Fachmedien Wiesbaden; Imprint Springer VS. https://doi.org/10.1007/978-3-658-41255-5

von Rimscha, M. B. & Ehrlich, G. L. (2022). Film and cinema in the context of convergence In: Krone, J. & Pellegrini, T. (eds.). Handbook of Media and Communication Economics. Springer VS, Wiesbaden.

Ehrlich, G. L. & von Rimscha, M. B. (2020). German Entertainment Media Industry. Characteristics and market break down. In: Sigismondi, P. (Hrsg.). World Entertainment Media. Routledge.

von Rimscha, M. B. & Ehrlich, G. L. (2016). Film und Kino im Zeichen der Medienkonvergenz. In: Krone, J. & Pellegrini, T. (eds.). Handbuch Medienökonomie. Springer VS, Wiesbaden.

 

Presentations

Ehrlich, G. L. (2021). Identifying the Components of the Consumer-Based Brand Equity of Different Media Outlets. World Media Economics and Management Conference, Mai 2021, Rome, Italy (digital conference).

Ehrlich, G. L. (2019). Capturing media brand equity – shortcomings and Qualitative Comparative Analysis as a potential solution. Annual Conference of the European Media Management Associaton (emma), June 2019, Limassol, Cyprus.

Wessel, L. J. & Ehrlich, G. L. (2017). Rising Star or Risky Business? Effects of Native In-Feed Ads on Brand Equity, Persuasion Knowledge and Media Credibility. 67. Annual Conference of the International Communication Association (ICA), May 2017, San Diego, USA.

Ehrlich, G. L. & Wessel, L. J. (2017). The Influence of Native Advertising on Customer-Based Brand Equity of Media Outlets and Advertising Companies. Annual Conference of the European Media Management Associaton (emma), May 2017, Ghent, Belgium.

Ehrlich, G. L. (2016). Success Factors of Branded Entertainment on YouTube: An Empirical Analysis. World Media Economics and Management Conference, May 2016, New York City, USA.

 

Grants

Early Career Researcher emma Annual Conference Grant 2017

 

Memberships

emma
European Media Management Association

DGPuK
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft

Fachgruppe Medienökonomie of the DGPuK

 

Courses

Advanced Statistics and Data Analysis (Winter Semester 2015/16, 2016/17, 2017/18, 2018/19)

Data Presentation (Winter Semester 2015/16)

Media Production (Winter Semester 2016/17, 2017/18, 2018/19)

Case Studies (Summer Semester 2016, 2017, 2018, 2019)

Current Research in Media Economics (Summer Semester 2016, 2017, 2018)

Media Business Operations I (Summer Semester 2019)

 

Current Courses

Main seminar

Exercise

Colloquium

SoSe 2025